Is the information that your visitors need to make informed decisions available
on your site? For example, before they can buy a product, they will want to know
more about that product. A brief one-line summary about your product's features
may work for your main page, but you will probably find that you get more buyers
if you can provide a link to a page that gives a detailed list of features of each of
your products.


Information Accessibility

Not only must your information be available to your visitors, it must be easily accessible. A page that gives a detailed description of your products is not going to help your visitors if they have to work hard at finding it. In fact, my experience is that if visitors have to work at finding something on your site, they are not going to find it. Either put the information right under their noses, or put a link to it in that place.

Navigation

A good navigational system for your website is crucial. A navigational system is one by which visitors can move from one page to another.

This article is about the importance of factoring usability and search engine readiness into your web design. Usability is important because it improves the chances that your site will help you accomplish your purpose. Search engine visibility is crucial because without it, you will get few visitors.